DALIAN VICTORY PLAZA

Victory Plaza, opened in 1998 as an underground traditional retail shopping center, has built a solid customer base. Victory Plaza is located at the intersection of the commercial center and traffic center of Dalian City. It relies on the railway station to the north, joins Tianjin Street (traditional pedestrian commercial street) to the east, and directly connects the Qingniwa business district (Dalian municipal level shopping district) in the southwest. Victory Plaza’s total rental space is approximately 137,500 square meters (1,480,618 square feet). DVPD is established in 1993 located at the core area of Qingniwa CBD in Dalian, it is a joint venture formed under the laws of the PRC. We provide lease and day-to-day management operations of the Victory Plaza and aim at establishing a multi-functional shopping center, which differs from traditional retail shopping centers. Victory Plaza has easy access to public transportation and is within walking distance to Dalian’s central train station. Qingniwa is also a popular destination for both domestic and international tourists. which granted Victory Plaza the potential to become a tourist landmark.

Dalian Shopping Districts (“Qingniwa”)

The primary retail area, Qingniwa, is the traditional heart of the city, having witnessed the emergence of the city’ s first department store (Mackay Mall) and the first large shopping mall (New Mart Shopping Plaza). The area is now home to many department stores of various sizes, large shopping malls as well as street stores with most retail centers. Qingniwa is the birthplace of Dalian city, and also the place of origin of Dalian’s commerce. It is located in the Zhongshan District, near the Dalian Railway Station. The transportation is convenient with over 30 bus stops and the Metro Line 2 and future Metro Line 5 crossing here. The Victory Plaza is one of the most important projects in the Qingniwa business district. The opening of Victory Plaza in Qingniwa district will renovate the aged business street of Qingniwa into a new core commercial area filled with fashionable and energetic young customers and business people.

Dalian City

Dalian is a sub-provincial city of Liaoning Province and is located at the southern tip of Liaodong Peninsula. It is an important economic, trade, port, industrial and tourism city in the eastern coastal area of China. Dalian enjoys a higher disposable income per capital than all three of China’s north-eastern provincial capitals.  There is 6.987 million of resident population in Dalian. The relatively strong incomes of local residents have helped consumerism and brand recognition take hold in Dalian. Domestic tourism is also a driver of Dalian’s retail market, with 93.98 million visitors from home and abroad for its mountain and water scenery, tourism income amounted to RMB 144 billion in 2018. Overall, the city’s steady development of a modern retail market continues to attract an increasing number of international retailers, with Dalian often chosen as an entry point into the country’s northeast region.